By now everyone has heard the news. So here's our take on this: It's very positive. Here's the top reasons
-Gartner is going to retain the whole Burton Group analyst and consulting teams.
-Gartner is going to maintain the Burton Group brand and IT1 product.
-Burton Group's product gets a world wide sales force behind it
In other words, this is not another Meta Group acquisition.
So some of you not familiar with the details of the two products may be wondering "what's the difference between the products?" Actually, there is not much overlap at all. We sold to two different markets. Gartner focuses on the executive level - the strategic question of "what to do." Burton Group focuses on the IT leaders and implementers - the question of "how to do." So both products compliment each other and focus on different audiences within the IT organization.
The question of vendor independence has also come up. Gartner has a strict policy of no vendor sponsored white papers, just like Burton Group does. While the perception may be that Gartner is swayed by vendors, their policies all force vendor independence.
So this is an opportunity for Burton Group research to grow its reach into the market.