The constant bombardment of gloom and doom about the economy can wear you down. With such negative vibes coming our way, it would be easy to put those IT storage projects on hold, hunker down and beautify the cabling on equipment racks. I have no doubt that many IT groups are meeting to cut spending and minimize expenses that are not critically needed. Those in the organization who are good at justifying what they have and need will fare well. The less forceful or articulate, no matter the intrinsic value of their cause will suffer. And so it will go for awhile.
But this downturn will not last.
The economy will turn around.
We will not end up living in our cars. To think otherwise is foolish.
There is talk in the stock market that for those with iron fortitude, some would say brass you know what's, now is an historic time to buy stocks. Warren Buffet thinks so. I'm not sure - don't take investment advice from me, I still work for a living - but it makes you think: is now a good time to be building out new storage infrastructure? Will pricing on storage infrastructure be lower than it is right now?
Being an optimist, my sense is that storage vendors are desperate to meet sales goals - even reduced sales goals. I hate to be a shark and kick good vendors when they are down but now may be a great time to buy new storage gear. Resetting those pricey service contracts may also be interesting. After all, unless you've completely lost hope, it can only be up from here, right?
Sooner or later the economy will start to grow again. That means storage vendors will be taking orders. Vendors who no doubt downsized, will be constrained by a lack of production capability. Once things turn around, prices will rise as demand rises. If not from a constrained production chain, then from the zillions of dollars that are being pumped into the financial system.
The value of a dollar for computer storage may be peaking now.
If you have any faith in your business and the continued need for storage in your data center, then the allocation of investment dollars to storage will be a good bet. Updating storage gear to leverage thin provisioning, improve power efficiencies or reduce data footprints with deduplication can justify an investment. For those driving costs down with server virtualization, updating the storage to go with it is inevitable.
It's hard not to imagine a business that doesn't think it will come out the other side of this economic crisis alive. And if the business is alive on the other side of this gulf, investing earlier in storage gear for a data center will have been a good bet for positioning the business for growth.
So, if you've got any cash left, or even if you don't - vendors may be willing to finance you - consider updating storage infrastructure now. Create a custom built stimulus package. Being ready to handle an improved business climate will pay off in the long run.
posted by Gene Ruth